Rebrand for New Life group, SGPS, World Built, Imobiliária, New Soft and New Energy companies. The Logo is the most important element of the whole New Life visual brand.
The combination of the New Life logotype and the ring symbol constitute the “brand” and form an inseparable and unique whole. These two basic elements may be combined in several ways.
New lifw logo, brand colours and key messaging across all communication channels it was very important and help to strengthen brand identity. It is the graphic signal that synthesizes and identifies all Newlife visuals. We developed a visual system capable of expressing the identity of New Life. The visual system is based on three circles that adapt and interlink each other transmitting movement, continuity and the business evolution that the company stands for.